About Effertz Co.
Building innovative solutions for a rapidly changing world, one business at a time.
Our Story
Effertz Co. was founded with a clear mission: to help businesses navigate the complexities of the digital age. Under the leadership of Kurt Effertz, we've grown from a web development agency into a comprehensive digital solutions provider.
What started as building and maintaining websites for diverse clients has evolved into something much more. We recognized early that small businesses needed more than just a web presence—they needed integrated systems that could grow with them.
Today, we combine our expertise in digital marketing with innovative AI solutions to create software for a quickly changing world. Our portfolio has expanded to include ventures in commercial printing, sustainability, real estate, and technology.
Projects Built & Maintained
Our Evolution into AI
Pioneering AI solutions for small business efficiency
Case Study: Center City Print
Our work with Centercityprint.com exemplifies our comprehensive approach to AI integration. We built a system that handles:
- Website orders and e-commerce management
- Internal team communications
- Secure file storage and sharing
- Storefront POS integration
- Graphic design request workflows
AI Agents
Beyond systems integration, we develop AI agents that provide full-system audits, enhance customer communication, and streamline staff interactions. These intelligent solutions identify inefficiencies and automate repetitive tasks, allowing businesses to focus on growth.
Our Values
The principles that guide everything we do
Innovation First
We stay ahead of the curve, constantly exploring new technologies and methodologies to deliver cutting-edge solutions.
Client Partnership
We work alongside our clients as true partners, understanding their unique challenges and goals.
Creative Problem Solving
Every business is unique. We craft custom solutions that address specific needs rather than one-size-fits-all approaches.
Excellence in Execution
From concept to completion, we maintain the highest standards of quality in everything we deliver.
Leadership
Kurt Effertz
Founder & CEO
With a passion for technology and entrepreneurship, Kurt leads Effertz Co. with a vision to empower businesses through innovative digital solutions. His diverse background spans web development, AI integration, and business ventures across multiple industries.
Ken Berry
Software Development Lead
With a passion for technology and problem-solving, Ken Berry leads his work in software development with a vision to deliver secure, high-impact solutions for demanding environments. His 13+ years of experience include extensive work in the defense industry, where he has excelled as an expert in multiple programming languages and contributed to numerous high-end, mission-critical projects.
Jess Siegfried
Graphic Designer
With over 25 years in the advertising industry, award-winning Graphic Designer Jess Siegfried of Thrive Creative Design knows what makes branding click. From digital to print and everything in between, she designs with intention—helping brands stand out, connect with their audience, and leave a lasting impression.
Alex Molfetas
Partnerships & Growth
With a strong foundation in entrepreneurship and business development, Alex leads partnerships & growth at Effertz Co., turning advanced technology into practical, high-impact business solutions. With over a decade of experience building and scaling multi-location companies, he excels at bridging innovative digital tools with real-world business challenges—focused on building long-term relationships and driving measurable growth.